It happens every time. A client falls in love with a trademark that is perfect for his new company. I perform a search and have to be the bearer of bad news: The field is crowded. That is, there are many variations of that perfect mark already registered to other companies, which are even in the same industry, and it will be a waste of money to pursue perfection.
But, of course, before acceptance comes bargaining. It’s only human. The question “How did the field get crowded?” comes in many forms: