Digital Marketing, specifically SEO, has had a reputation for being proprietary, overly technical, and off-limits to anyone on the outside for decades at this point.  The veil of mystery has all means of being pulled today (and in reality, at least the past 5 years), with tracking tools such as CallRail, Google Analytics, and transparency in Chat and Texting platforms.

The following metrics, normally referred to as “Key Performance Indicators” (KPIs) are generally provided by your digital marketing agency or consultant: