At a 2023 SXSW panel discussion titled “Generative AI: Where Creative and Tech Innovation Meet,” panelists Megan Schoen, chief product officer of Shutterstock; Sarah Hoffman of Fidelity; Jake Kwon of LG AI Research; and Frederic Warner of United Nations ITU; discussed the use of AI in business and the implications that come from it.

The panelists, who were cautiously optimistic about using AI in their businesses, shared ways they use AI tools to complete work-related tasks and how it frees up time to do higher-value work.